Vision and
Mission Statement

Our vision is to leverage emerging market dynamics and integrate technology solutions in order to enable sustainable growth.


Our mission is to make technology accessible to our customers through our heritage, our people, our innovative products and services, our partnerships and our commitment to ethical business practices in order to ensure sustainable growth and financial return.

In practice, this means focusing on customer-centric solutions rather than just selling products. It means taking pride in our long-standing South African history and the longevity of our business. It means showing appreciation for the talented people whose loyalty and effort drives our business. It means continually investing in innovation and adaptation to provide innovative products and services. It means staying at the forefront of technology by partnering with some of the best companies in the world.

If we accomplish all this with ethics and integrity, we believe sustainable growth and financial return will follow, delivering value to our key stakeholders.