For most people living in rural South Africa, having access to quality kitchenware is a luxury beyond their grasp. Not only is it difficult and time-consuming to travel to nearby towns or cities to shop for it, but affordable cookware is often not designed for local challenges either: cookware must withstand being used on an oven and an open fire and kitchenware must be robust and easily transported.
Siyanda Zindlani recognised these challenges and set out to supply the cookware people needed, but with something extra, too: it would be cookware that looked as exceptional as it performed. And so, the company, Elegant Cookware, was born, and Siyanda personally engaged with manufacturers to create new cookware that matched his specifications. From increasing the metal thickness of pots and pans to increasing the number of cookers on portable gas stoves, Siyanda created products that enabled him to share a love of cooking with South Africa.
Since starting in August 2024, Elegant Cookware has grown from 2 customers to 248 as of May 2025: an incredible 6 100% growth in under a year. And he has not yet experienced a single fault with a debit order loaded through NuPay. From a business perspective, NuPay;
Siyanda now knows precisely what is happening in his business and with his cash flow at any time of the day, and if there’s something he needs, his account manager is always there to support him.