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Retail

New trends analysis from Altron unpacks the future of retail technology

Consumer expectations are revolutionising advancements in retail technology, according to a new strategic guide from Altron Digital Business. The guide, contained in the eBook “Future-Ready Retail: Embracing key tech trends” explores how customer preferences are driving unprecedented technological transformations across the retail sector.

Drawing on extensive research and insights from leading retail technology experts, the guide provides insights from hundreds of hours of industry analysis to identify transformative trends shaping the sector. The comprehensive guide combines expert perspectives, market data, and real-world case studies to deliver actionable insights for retailers navigating digital transformation.

Bonga Gumede, Executive for Retail at Altron Digital Business, said, “Understanding consumer sentiment is essential for adopting the right retail technologies, and this comprehensive technology guide offers valuable insights to help businesses get it right

“We have identified that implementing effective unified commerce strategies enhances customer experiences by integrating all sales channels, and engaging advanced in-store technologies can significantly improve customer engagement and satisfaction.”

Essential topics in the eBook include how retailers can leverage data analytics to make informed, strategic decisions that align with consumer preferences. It also explores how emerging retail media networks provide new opportunities for revenue generation beyond traditional sales.

“Another big topic in the eBook is AI as a transformative force shaping the future of retail. It is poised to revolutionise the industry by personalising customer experiences and optimising operations,” added Gumede.

The eBook features expert insights and offers a deeper understanding of how these trends are shaping the retail landscape and informing strategies going forward.

Gumede noted, “With the festive season approaching, we believe this content offers valuable context around the trends impacting retail spending during this critical time. It includes insights into the role of in-store technology in enhancing the customer experience and driving efficiency during peak shopping periods.”

The eBook is free to download here.

“Readers can expect cutting-edge insights that will help position them for business success. We believe this is more than a report; it’s a crucial resource that helps readers navigate the complex intersection of technology and consumer experience,” concluded Gumede.

 

This article was first published on Retail Brief Africa.

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